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Ante un mercado globalizado, las marcas que intentan "ser todo para todos" están destinadas al fracaso. El éxito moderno pertenece a quienes se posicionan fuertemente en un micro-nicho específico. Conclusión libro posicionamiento al ries y jack troutpdf repack
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Posicionamiento: La Batalla por su Mente - Al Ries y Jack Trout [PDF Repack]
How to occupy the top rung of your category in your customer’s mind. Being First: Why it’s easier to be first than to be better. Effective Communication: Strategies to cut through the noise of a saturated market. Doing so would violate copyright laws and ethical guidelines
| Marca | Posicionamiento logrado | |--------|--------------------------| | | "Somos el número 2. Por eso nos esforzamos más". | | 7UP | "La descolada" (posicionamiento como alternativa a las colas). | | Volkswagen | "Piensa en pequeño" (frente a los autos grandes americanos). |