University of Worcester, Bath Spa, and Solent.
Jeremy Tankard released the original Bliss in 2004. His goal was to create a typeface that felt quintessentially British—clear, understated, and functional—but with a rhythmic flow that made it easy to read in long-form text.
Designed by Jeremy Tankard (Typotheque), the original Bliss (1998) was hailed as a modern alternative to Frutiger and Gill Sans. Two decades later, Bliss 2 incorporates feedback from hundreds of designers, engineers, and wayfinding specialists. Every curve has been re-drawn, every spacing recalculated, every screen-tested pixel justified.
| Feature | Bliss 2 | Helvetica Now | Proxima Nova | | :--- | :--- | :--- | :--- | | | Warm Humanist | Neutral Grotesk | Geometric/Humanist Hybrid | | Screen Legibility | Excellent (High x-height) | Good (Tight spacing) | Very Good | | Personality | Friendly, Authoritative | Cold, Clean | Familiar, Ubiquitous | | Sweet Spot | Long text + UI | Logos + Headlines | Web body copy | Bliss 2 Font Family
Featured in the London G20 summit logo and the London Olympic bid campaign.
Perfect for magazines and books (both print and e-readers) that require extensive sans-serif body text.
In the world of typography, the tools you use shape the message you send. The Bliss 2 Font Family is more than just a set of letters; it is a comprehensive design system built on a foundation of historical awareness, technical skill, and a deep understanding of what makes text truly legible and beautiful. From its roots in the great British humanist tradition to its modern applications in digital and print design, Bliss 2 empowers designers to communicate with clarity, elegance, and authority. By investing in and utilizing this remarkable typeface, you are not only elevating your own work but also continuing a proud legacy of exceptional typographic design. University of Worcester, Bath Spa, and Solent
Use a striking, high-personality display font for your main titles (such as a bold slab-serif like or a geometric sans like Futura Bold ) and use Bliss 2 Regular to cleanly handle all structural sub-text and paragraphs. Conclusion: A Timeless Typographic Investment
While it maintains the uniform style of humanist sans-serifs, Tankard introduced subtle asymmetries to avoid a purely mechanical or geometric look. These include sheared cuts on the capital letters "E" and "T" and a slight condensation in lighter weights to add a "subtle softness" when set in text. Family Variants & Technical Details
Bliss 2 is a versatile font family that can be used in a variety of contexts, including: Designed by Jeremy Tankard (Typotheque), the original Bliss
To understand "Bliss 2", one must understand the naming conventions of the digital font transition:
Bliss 2, part of the wider Bliss font family designed by Jeremy Tankard, is a prominent humanist sans-serif typeface known for its exceptional legibility and "Englishness." Released originally in 1996 and significantly expanded over the following decade, it has become a staple for corporate branding, signage, and complex typographic tasks. History and Development
The comprehensive Bliss 2 / Bliss Pro family typically includes 14 styles (7 weights with matching italics): Light / Light Italic Regular (or Medium) / Italic Bold / Bold Italic ExtraBold / ExtraBold Italic Heavy / Heavy Italic